Privacy policy
Last Updated: September 2, 2026
At Rover Island, we respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how Rover Island collects, uses, stores, and protects personal information when you visit www.roverisland.com, create an account, place an order, contact us, interact with our website, or otherwise use our services.
Rover Island operates an online retail store serving customers across the United Arab Emirates.
By using our website or purchasing from us, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Rover Island is an online beauty and personal-care retailer serving customers throughout the United Arab Emirates.
For the purposes of this Privacy Policy, references to “Rover Island,” “we,” “us,” or “our” mean the business operating the Rover Island online store.
Our website is:
For customer support or privacy-related enquiries, you can contact us at:
Email: support@roverisland.com
Phone / WhatsApp: +971 55 640 7089
Rover Island (roverisland.com) is operated by BOGT General Trading L.L.C, a company registered in Dubai, United Arab Emirates.
2. Information We Collect
We collect personal information that is reasonably necessary to operate our online store, process orders, communicate with customers, provide customer support, improve our services, and protect our business.
Depending on how you interact with Rover Island, the information we collect may include:
- Name
- Email address
- Telephone or mobile number
- Billing address
- Shipping or delivery address
- Account information
- Order and purchase history
- Products purchased or viewed
- Cart and checkout activity
- Payment-related information and transaction status
- Customer service communications
- WhatsApp conversations with Rover Island
- Product reviews, ratings, photographs, videos, testimonials, questions, and other content you submit
- Marketing preferences
- Information submitted through contact forms or newsletter sign-ups
- Information collected through cookies and similar technologies
- IP address
- Browser and device information
- Website activity and interactions
- Approximate location information derived from technical information
- Information relating to fraud prevention, security, or suspicious activity where available to us
- Other information you voluntarily provide to us
We only seek to collect information that is reasonably relevant to the purposes for which it is used.
3. Information You Provide
You may provide personal information to us when you:
- Create or manage a customer account
- Place an order
- Enter information during checkout
- Request delivery
- Subscribe to our newsletter
- Subscribe to SMS marketing
- Contact customer support
- Contact us through WhatsApp
- Communicate with us through social media
- Submit a product review
- Upload photographs or videos
- Submit a testimonial or product question
- Participate in a promotion or other customer activity
- Complete a contact or other form on our website
- Communicate with us for any other purpose
For example, when you place an order, we may collect your name, contact information, shipping address, billing information, order details, and other information necessary to process and fulfil the transaction.
You are responsible for ensuring that information you provide to us is accurate and up to date.
We do not intentionally request or collect information such as your date of birth, beauty questionnaires, skin or health profiles, or similar information unless a particular feature or service specifically requires it and we clearly explain the purpose of collecting it.
4. Information Collected Automatically
When you visit or interact with our website, certain information may be collected automatically through Shopify, cookies, pixels, analytics services, advertising technologies, and similar tools.
Depending on the technologies enabled on our website, this may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Language preferences
- Approximate geographic location
- Pages viewed
- Products viewed
- Searches performed
- Links clicked
- Referring pages or websites
- Date and time of visits
- Session information
- Shopping-cart activity
- Checkout activity
- Website interactions
- Advertising and campaign information
- Device identifiers or similar technical identifiers
- Information about how you interact with our website
This information helps us understand how customers use our website, maintain website functionality, measure performance, improve the shopping experience, prevent fraud, and, where permitted, measure and deliver advertising.
5. How We Use Your Information
We may use personal information for the following purposes:
To provide our services
We use information to:
- Process and fulfil orders
- Process payments
- Arrange delivery
- Provide order updates
- Manage customer accounts
- Provide customer support
- Respond to enquiries
- Process returns, refunds, exchanges, and other order-related requests
- Maintain our website and services
To communicate with you
We may use your contact information to:
- Confirm orders
- Provide shipping and delivery updates
- Respond to customer enquiries
- Provide important service information
- Send transactional communications
- Send promotional communications where permitted and where you have subscribed or otherwise provided the required permission
To improve Rover Island
We may analyse website activity, purchasing behaviour, product interactions, and other information to:
- Improve our website
- Improve navigation and functionality
- Improve product selection
- Understand customer preferences
- Improve our services
- Develop new features
- Measure website performance
- Understand the effectiveness of marketing campaigns
For security and fraud prevention
We may use information to:
- Detect suspicious activity
- Prevent fraudulent transactions
- Protect customer accounts
- Protect our website and systems
- Investigate misuse
- Protect Rover Island and our customers from security threats
For legal and compliance purposes
We may process information where reasonably necessary to:
- Comply with applicable laws and regulations
- Respond to lawful requests from authorities
- Establish, exercise, or defend legal claims
- Maintain appropriate business and transaction records
- Enforce our terms and policies
6. Orders, Payments & Delivery
Orders
When you place an order with Rover Island, we collect and use information necessary to process and fulfil that order.
This may include your name, telephone number, email address, billing information, shipping address, products ordered, order value, and other transaction information.
Payments
Rover Island currently supports payment methods that may include:
- Credit/debit card payments through applicable payment providers
- Tabby
- Cash on Delivery (COD)
Payment processing may be handled by Shopify and/or the relevant payment service provider.
Rover Island does not intentionally store complete payment card numbers on its own systems. Payment information is processed by Shopify and/or the relevant payment service provider in accordance with their applicable privacy and security practices.
However, Rover Island may receive payment-related information necessary to manage an order, such as payment status, transaction status, payment method type, billing information, fraud-related signals, or limited payment information.
Delivery
We use delivery and logistics providers to fulfil customer orders.
Our delivery operations may involve QUIQUP and other logistics providers where applicable.
To fulfil your order, we may provide delivery providers with information such as:
- Customer name
- Telephone number
- Delivery address
- Order information
- Delivery instructions where provided
Delivery providers may use this information to deliver your order and provide delivery updates.
You may receive delivery-related communications through channels such as SMS or WhatsApp.
7. Shopify & Third-Party Service Providers
Rover Island operates its online store using Shopify.
Shopify provides infrastructure and services that allow us to operate our online store, including functions related to storefronts, checkout, customer accounts, orders, payments, analytics, privacy, and other ecommerce functionality.
Shopify may process customer personal information on our behalf as part of providing its services. Shopify explains that information collected through a Shopify-powered merchant store may be processed on behalf of the merchant.
We may also use third-party service providers to support different aspects of our business, including:
- Payment processing
- Delivery and logistics
- Website analytics
- Advertising
- Marketing
- Customer communications
- Customer support
- Fraud prevention
- Website functionality
- Reviews and customer content
- Other ecommerce services
These providers may process personal information only as necessary to provide their services or for other purposes permitted by applicable law and their respective agreements.
Third-party services may have their own privacy policies and terms. We encourage you to review those policies where appropriate.
8. Cookies & Tracking Technologies
Rover Island uses cookies and similar technologies to operate and improve our website.
Cookies may be used for purposes including:
Essential functionality
These technologies may be necessary to:
- Operate the website
- Maintain shopping-cart functionality
- Support checkout
- Maintain sessions
- Support customer accounts
- Provide security
- Remember necessary preferences
Analytics
Analytics technologies help us understand:
- How visitors use our website
- Which pages and products are viewed
- How customers navigate the website
- Website performance
- Conversion and purchasing activity
Advertising and marketing
Where enabled and permitted, cookies, pixels, and similar technologies may be used to:
- Measure advertising performance
- Understand campaign effectiveness
- Build advertising audiences
- Retarget website visitors
- Retarget customers who viewed products
- Measure conversions
- Deliver more relevant advertising
Managing cookies
Your browser may allow you to control or block cookies.
Shopify also provides customer privacy tools that can include cookie banners, privacy settings, and consent-management functionality depending on the store's configuration and the region in which the customer is located.
Because the technologies used by our website may change over time, the specific cookies and technologies operating on our website may also change.
9. Analytics & Advertising
We use analytics and advertising technologies to understand website performance, measure marketing campaigns, and improve our ability to reach customers who may be interested in Rover Island products.
Depending on the services enabled on our website, these may include:
- Google Analytics
- Google Ads
- Google Tag Manager
- Meta Pixel
- Meta Conversions API
- TikTok technologies
- Snapchat technologies
- Microsoft Clarity
- Hotjar
- Shopify Analytics
- Other analytics or advertising technologies that may be added in the future
These services may collect information about your device, website activity, interactions with our website, products viewed, purchases, and advertising interactions.
We may use these technologies for:
- Website analytics
- Conversion measurement
- Advertising measurement
- Retargeting
- Product-view retargeting
- Abandoned-cart or checkout advertising
- Custom audiences
- Audience matching
- Similar or lookalike audience creation
- Campaign optimisation
Where permitted by applicable law, information may be shared with advertising and analytics providers to perform these functions.
The availability and configuration of these technologies may change as our website, advertising strategy, and third-party services change.
10. Marketing Communications
If you subscribe to our marketing communications or otherwise provide the required permission, Rover Island may send you promotional communications through channels such as:
- SMS
Marketing communications may include:
- New product announcements
- Promotions
- Discounts
- Product recommendations
- Special offers
- Campaigns
- Other Rover Island marketing content
We may personalise marketing communications using information such as your preferences, interactions with our website, products viewed, purchase history, or other information available to us where permitted.
You may opt out of promotional email or SMS communications at any time by using the unsubscribe or opt-out instructions included in the relevant communication.
You may also contact us at:
Transactional and service-related communications, such as order confirmations and delivery updates, may continue to be sent when necessary to provide services you have requested.
11. When We Share Your Information
We do not share personal information indiscriminately.
We may share information with third parties where reasonably necessary to operate our business, provide our services, fulfil orders, comply with law, or perform other purposes described in this Privacy Policy.
These parties may include:
Shopify and technology providers
We use Shopify and related technology providers to operate our online store.
Payment providers
Payment information may be processed by Shopify and relevant payment providers, including providers supporting card payments and services such as Tabby.
Delivery and logistics providers
We may share necessary information with couriers and logistics providers, including QUIQUP, to deliver orders and provide delivery updates.
Analytics and advertising providers
Where enabled, we may share relevant information or identifiers with analytics and advertising platforms such as Google, Meta, TikTok, Snapchat, Microsoft, and other providers used by Rover Island.
Marketing providers
We may use service providers that assist with email, SMS, WhatsApp, or other customer communications.
Customer support providers
Where applicable, information may be processed through tools used to communicate with and support customers.
Fraud prevention and security providers
We may share or receive information necessary to identify, investigate, and prevent fraudulent or suspicious activity.
Professional advisers
We may disclose information to legal, accounting, auditing, or other professional advisers where reasonably necessary for legitimate business, legal, or compliance purposes.
Government and regulatory authorities
We may disclose personal information where required or permitted by applicable law, including in response to lawful requests, legal proceedings, regulatory requirements, or to protect our rights.
Business transfers
If Rover Island is involved in a merger, acquisition, restructuring, sale of assets, financing, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.
12. International Data Transfers
Some of the companies and service providers used by Rover Island may process personal information in countries outside the United Arab Emirates.
This may occur when necessary to:
- Operate our Shopify store
- Process payments
- Host or maintain services
- Deliver orders
- Provide customer support
- Perform analytics
- Measure advertising
- Send marketing communications
- Prevent fraud
- Provide other business services
Where personal information is processed internationally, Rover Island will take reasonable steps to work with reputable service providers and handle personal information in accordance with applicable law.
The specific location where information is processed may vary depending on the services and providers used by Rover Island.
13. Data Retention
Rover Island retains personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
- The type of information
- The reason it was collected
- Whether you maintain a customer account
- Whether an order or transaction has taken place
- Customer-service requirements
- Accounting and tax requirements
- Legal obligations
- Dispute resolution
- Fraud prevention and security
- Marketing preferences
For example, transaction and order information may need to be retained for accounting, tax, legal, warranty, dispute-resolution, or other legitimate business purposes.
Marketing subscription information may be retained while you remain subscribed or until it is no longer reasonably required.
When information is no longer reasonably required, we may delete, anonymise, or securely dispose of it, subject to applicable legal and business requirements.
14. Data Security
Rover Island takes reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, disclosure, or destruction.
Depending on the service involved, security controls may also be provided by Shopify, payment providers, delivery companies, analytics providers, and other third-party service providers.
We limit access to personal information to people and service providers who reasonably need it for legitimate business purposes.
However, no method of transmission over the internet or method of electronic storage is completely secure.
Therefore, while we take reasonable measures to protect personal information, we cannot guarantee absolute security.
15. Your Privacy Rights
Depending on applicable law and the circumstances of your request, you may have rights concerning your personal information.
These may include the ability to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of personal information where legally available
- Withdraw consent for certain processing where processing is based on consent
- Opt out of promotional communications
- Ask how your personal information is collected, used, or shared
- Request information about certain third-party processing
- Object to or request restriction of certain processing where applicable
The UAE's Personal Data Protection Law establishes a framework governing personal-data processing and provides rights and obligations concerning personal-data protection.
To make a privacy request, contact:
You may also contact us through:
WhatsApp / Phone: +971 55 640 7089
We may need to verify your identity before processing certain requests in order to protect your personal information and prevent unauthorised access.
Some requests may be subject to legal or other applicable limitations.
16. Children's Privacy
Rover Island's website and services are not intended for children under the age of 18.
We do not knowingly seek to collect personal information from children under 18.
If you believe that a child has provided personal information to Rover Island, please contact us at:
We will review the matter and take appropriate steps where required.
17. Third-Party Websites
Our website may contain links or references to third-party websites, social media platforms, services, or other external platforms.
These may include social media platforms such as:
- TikTok
Third-party websites and platforms operate independently from Rover Island and may have their own privacy policies, terms, cookies, and data practices.
Rover Island does not control and is not responsible for the privacy, security, content, or data practices of third-party websites that we do not operate.
We recommend reviewing the privacy policy of any third-party website before providing personal information to it.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- Our business
- Our website
- Our products or services
- Technologies we use
- Third-party service providers
- Privacy practices
- Applicable laws or regulations
When we make changes, we may update the “Last Updated” date at the beginning of this Privacy Policy.
We encourage you to review this page periodically to remain informed about how Rover Island handles personal information.
Where required by applicable law, we will provide additional notice regarding material changes.
19. Contact Us
If you have questions about this Privacy Policy, how Rover Island handles personal information, or wish to submit a privacy request, please contact us.
Rover Island
Website: www.roverisland.com
Email: support@roverisland.com
Phone / WhatsApp: +971 55 640 7089
Location: Dubai, United Arab Emirates
For privacy-related requests, please use:
We will review and respond to privacy enquiries in accordance with applicable law.
Last Updated: September 2, 2026