{"product_id":"toppik-hair-building-fibers-black","title":"Toppik Hair Building Fibers, Black, 12g","description":"\u003ch2 dir=\"ltr\"\u003eProduct Overview\u003c\/h2\u003e\n\u003ch3 dir=\"ltr\"\u003eA Different Approach to Thinning Hair\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eHair fibers work on a different principle than shampoos or serums aimed at the scalp. Rather than targeting hair growth directly, they're a cosmetic solution designed to visually fill in thinning areas by clinging to existing strands, giving an immediate, styling-based result rather than a gradual one.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eWhy Keratin Fibers Specifically\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eToppik's fibers are made from keratin, the same protein that forms the structure of human hair, which is part of why they're designed to cling to strands using static electricity rather than sitting loosely on top of the scalp. That keratin base is also what allows the fibers to move and behave similarly to natural hair once applied, rather than looking like a powder or spray sitting on the surface.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eFitting Into a Daily Routine\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eBecause the effect is purely cosmetic and doesn't wash away with light activity, these fibers are generally applied as part of a daily styling routine after hair is dried and styled, rather than before washing. They're designed to hold through wind, rain and sweat, which makes them relevant for people who want the effect to last through a full day rather than just for photos or a single event.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eWho Reaches for Hair Building Fibers\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThis type of product tends to suit people noticing thinning hair or a widening part who want an immediate, non-permanent way to visually add density, as well as those looking for a product that works alongside other hair care routines rather than replacing them.\u003c\/p\u003e","brand":"Toppik","offers":[{"title":"Default Title","offer_id":50249201778908,"sku":"667820011014","price":107.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/8085\/6284\/files\/717tSYoTaFL._AC_SL1500.jpg?v=1778326276","url":"https:\/\/www.roverisland.com\/products\/toppik-hair-building-fibers-black","provider":"Rover Island","version":"1.0","type":"link"}