{"product_id":"olaplex-no0-intensive-bond-building-treatment","title":"Olaplex No.0 Intensive Bond Building Hair Treatment, 155mL","description":"\u003ch2 dir=\"ltr\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eThe Olaplex No.0 Intensive Bond Building Hair Treatment is a pre-shampoo priming treatment from Olaplex designed to be used as the first step of the brand's at-home bond-building system.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eProduct \u0026amp; Category Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eBond-building treatments are a distinct category within hair care, formulated around ingredients designed to work at the internal structure of the hair rather than only coating the surface. This product sits at the start of that process, positioned as a priming step rather than a standalone treatment.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eSearch Intent \u0026amp; Relevant Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eCustomers researching Olaplex products are often already familiar with the brand's numbered system and are searching to understand how each step fits together, particularly the relationship between No.0 and the widely known No.3 Hair Perfector. Search intent here tends to be routine-focused rather than a general \"hair oil\" or \"conditioner\" type search.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eProduct Differentiation \u0026amp; Selection Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eUnlike leave-in oils or rinse-out conditioners, this treatment is applied to dry hair and left on before the next product in the sequence is applied, rather than being a finishing step. Its role is specifically to prime hair ahead of No.3, distinguishing it from single-step treatments that are used on their own.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eIngredient or Feature Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe formula is built around a small number of ingredients, most notably bis-aminopropyl diglycol dimaleate, the patented ingredient Olaplex uses across its bond-building range. The formula is also described by the brand as fragrance and essential oil free.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eRoutine Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eAs the first step in Olaplex's numbered at-home system, this treatment is applied to dry hair before No.3 Hair Perfector, with both steps completed before the hair is rinsed, shampooed and conditioned. It is not intended to replace regular shampooing and conditioning, but to precede it.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eWho May Prefer This Product\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThis treatment may be of interest to individuals already using or considering the Olaplex No.3 Hair Perfector who want to add the brand's priming step to their routine, particularly those focused on hair strength and reducing breakage.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":45261465256156,"sku":"850018802833","price":129.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/8085\/6284\/files\/20240622-044540_0000.png?v=1738844171","url":"https:\/\/www.roverisland.com\/products\/olaplex-no0-intensive-bond-building-treatment","provider":"Rover Island","version":"1.0","type":"link"}