{"product_id":"nyx-professional-makeup-soft-matte-lip-cream","title":"NYX Professional Makeup Soft Matte Lip Cream, 0.27 Fl Oz","description":"\u003ch2 dir=\"ltr\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eNYX Professional Makeup Soft Matte Lip Cream is a liquid-to-matte lip color from NYX's long-running Soft Matte Lip Cream line, available across the range's shades.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eCategory Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eSoft matte lip creams sit between traditional matte lipsticks and liquid lip stains, offering the high pigment payoff of a liquid formula with a settled matte finish rather than a glossy one. This format has become a staple in everyday and going-out makeup routines for customers who want strong color without frequent reapplication.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eSearch Intent \u0026amp; Selection Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eCustomers searching for this type of product are typically comparing matte finish, pigmentation, and comfort against other liquid lipstick formats. NYX's Soft Matte Lip Cream range is widely recognized for its accessible price point paired with a highly pigmented payoff, which positions it as an entry point into matte liquid lipsticks for customers exploring the format for the first time.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eShade Range Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe Soft Matte Lip Cream line spans a broad shade range, from wearable neutrals to high-impact bold tones, many named after global cities, giving customers a wide choice between understated everyday color and more statement-making shades.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eRoutine Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eWithin a makeup routine, a soft matte lip cream typically functions as the final step of lip makeup, applied after any lip liner or lip primer a customer chooses to use. NYX notes that starting with a lip primer can help extend wear time, though the product itself does not require any additional preparation step.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eWho May Prefer This Product\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThis lip cream may particularly suit customers who prefer a matte finish that still feels lightweight rather than dry or stiff, and who want a wide shade range to choose from, whether a wearable neutral or a high-drama bold tone.\u003c\/p\u003e","brand":"NYX","offers":[{"title":"Abu Dhabi 09","offer_id":45251829399772,"sku":"800897142902","price":39.0,"currency_code":"AED","in_stock":true},{"title":"San Diego 59","offer_id":45251829760220,"sku":"800897156053","price":26.0,"currency_code":"AED","in_stock":false},{"title":"Transylvania 21","offer_id":45251829825756,"sku":"800897829995","price":26.0,"currency_code":"AED","in_stock":false},{"title":"Athens 15","offer_id":45251829891292,"sku":"800897829933","price":39.0,"currency_code":"AED","in_stock":true},{"title":"Istanbul 06","offer_id":45251830022364,"sku":"800897142872","price":39.0,"currency_code":"AED","in_stock":true},{"title":"Cannes 19","offer_id":45251830448348,"sku":"80897829971","price":44.0,"currency_code":"AED","in_stock":false},{"title":"01 Amsterdam","offer_id":45353104900316,"sku":"800897142827","price":26.0,"currency_code":"AED","in_stock":false},{"title":"04 LONDON","offer_id":45353104933084,"sku":"800897142858","price":39.0,"currency_code":"AED","in_stock":false},{"title":"18 Sydney","offer_id":45353104965852,"sku":"800897819156","price":26.0,"currency_code":"AED","in_stock":false},{"title":"29 VANCOUVER","offer_id":45353104998620,"sku":"800897848996","price":39.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/8085\/6284\/files\/Copy_of_Copy_of_Untitled_24.png?v=1720490275","url":"https:\/\/www.roverisland.com\/products\/nyx-professional-makeup-soft-matte-lip-cream","provider":"Rover Island","version":"1.0","type":"link"}