{"product_id":"jumiso-niacinamide-20-serum","title":"Jumiso Niacinamide 20 Serum, 40ml Brightening Face Serum","description":"\u003cp dir=\"ltr\"\u003eNiacinamide serums that add tranexamic acid to the formula represent a growing sub-category within brightening-focused skincare, generally aimed at customers dealing with post-blemish marks or uneven tone rather than active breakouts. Tranexamic acid has gained recognition in Korean skincare specifically as a complementary ingredient to niacinamide, with the two often paired because they're understood to work through different mechanisms toward a similar even-tone goal.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis serum layers in a centella asiatica complex and glutathione alongside its core actives, a formulation pattern typical of newer Korean brightening serums that combine a soothing botanical extract with antioxidant support rather than relying on niacinamide alone. The inclusion of several hyaluronic acid types helps offset any dryness that can come with higher-concentration niacinamide formulas.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWithin a routine, a serum like this generally follows toner and precedes moisturizer, and is often introduced by customers who have already tried a standard niacinamide serum and are looking for a more targeted tone-focused formula. Because tranexamic acid and niacinamide are both broadly compatible with other actives, this serum is commonly layered alongside vitamin C or SPF as part of a fuller brightening-focused routine, particularly relevant for customers managing sun-related unevenness in the UAE's high-UV climate.\u003c\/p\u003e","brand":"Jumiso","offers":[{"title":"Default Title","offer_id":52482436169948,"sku":"8809655952236","price":61.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/8085\/6284\/files\/JumisoNiacinamide20Serumbottle_40ml.jpg?v=1788960608","url":"https:\/\/www.roverisland.com\/products\/jumiso-niacinamide-20-serum","provider":"Rover Island","version":"1.0","type":"link"}