{"product_id":"jumiso-niacinamide-20-serum-40ml","title":"JUMISO Niacinamide 20 Serum 40ml","description":"\u003ch2 dir=\"ltr\"\u003eProduct Overview\u003c\/h2\u003e\n\u003ch3 dir=\"ltr\"\u003eNiacinamide Serums as a Category\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe JUMISO Niacinamide 20 Serum is a 20% niacinamide-based treatment serum from JUMISO. Niacinamide is one of the most widely used ingredients in Korean and global skincare for addressing the appearance of uneven skin tone and visible redness, and serums built around it are typically formulated at concentrations between 2% and 20%, with higher concentrations, such as this one, generally marketed toward customers seeking a more noticeable step in their routine.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003ePairing Niacinamide With Tranexamic Acid\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThis serum pairs niacinamide with tranexamic acid, an ingredient increasingly used alongside niacinamide in Korean brightening-focused serums. The combination reflects a broader category trend toward multi-ingredient brightening formulas rather than single-ingredient niacinamide serums, giving customers more than one supporting ingredient addressing the look of skin tone in one product.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eCentella and Barrier-Focused Formulation\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe inclusion of a triple centella complex (Asiaticoside, Madecassic Acid, Asiatic Acid) situates this serum within a category of niacinamide products formulated with centella-derived ingredients, often chosen by customers who want a brightening-focused serum without sacrificing a barrier-conscious formula, since niacinamide alone can occasionally feel drying for some skin types without added soothing ingredients.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eWhere It Fits in a Routine\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eAs a serum, this product is generally applied after toner or essence and before moisturizer, fitting into the middle stage of a layered Korean skincare routine rather than replacing either step.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eWho May Prefer This Product\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eCustomers focused on the visible appearance of uneven skin tone or redness, particularly those who prefer a centella-supported niacinamide formula over a single-ingredient serum, may find this product relevant to their routine goals.\u003c\/p\u003e","brand":"Jumiso","offers":[{"title":"Default Title","offer_id":52482436169948,"sku":"8809655952236","price":95.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/8085\/6284\/files\/JumisoNiacinamide20Serumbottle_40ml.jpg?v=1788960608","url":"https:\/\/www.roverisland.com\/products\/jumiso-niacinamide-20-serum-40ml","provider":"Rover Island","version":"1.0","type":"link"}