{"product_id":"estee-lauder-double-wear-spf10","title":"Estée Lauder Double Wear Stay-in-Place Makeup SPF10, 30ml","description":"\u003ch2 dir=\"ltr\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eThe Estée Lauder Double Wear Stay-in-Place Makeup SPF10 is a long-wear liquid foundation from Estée Lauder's original Double Wear formula.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eCategory Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eLong-wear, matte-finish foundations occupy a specific segment within the foundation category, built for customers who prioritize duration of wear and oil control over a dewy or skin-like finish. Double Wear has been one of the most established names within this segment since its original launch, and Estée Lauder has since expanded the Double Wear name into related formulas with different finishes and SPF levels.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eSearch Intent\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eCustomers researching this type of product are typically comparing long-wear foundations for their claimed wear duration, shade range and finish, often searching by shade name (such as \"0N1 Alabaster\") once they have identified or are trying to confirm their match, or by wear-time claims such as \"24 hour foundation.\"\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eProduct Differentiation\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eEstée Lauder now sells more than one product under the \"Double Wear Stay-in-Place\" name; this SKU is the brand's original-formula Double Wear Makeup with SPF10, distinct from the newer \"Double Wear Stay-in-Place Longwear Matte Foundation,\" which the brand markets separately with a different wear-time claim. Customers comparing Double Wear options should note this distinction, as formulas and finishes differ between the two lines.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eIngredient\/Feature Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThe formula's featured ingredients include Titanium Dioxide, which provides the product's SPF10 sun protection, alongside Niacinamide and Sodium Hyaluronate, positioning some skin-supporting ingredients within a primarily long-wear, coverage-focused foundation.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eRoutine Context\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eAs a foundation, this product is generally applied after skincare and any separate sunscreen, and before targeted concealer or powder, in customers' regular makeup routines.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eWho May Prefer This Product\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThis foundation may suit customers who prioritize extended wear time, transfer resistance and oil control, particularly in hot or humid conditions, over a lighter or dewier finish, and who want to shade-match from a broad range spanning very fair to deep skin tones.\u003c\/p\u003e","brand":"Estee Lauder","offers":[{"title":"0n1 alabaster","offer_id":45346160738524,"sku":"887167449091","price":201.0,"currency_code":"AED","in_stock":false},{"title":"2WO Warm Vanilla","offer_id":45346161000668,"sku":"2731935049","price":201.0,"currency_code":"AED","in_stock":false},{"title":"2N1 Desert Beige","offer_id":45346161524956,"sku":"27131228400","price":128.7,"currency_code":"AED","in_stock":false},{"title":"4N2 Spiced Sand","offer_id":45346161590492,"sku":"27131977575","price":246.0,"currency_code":"AED","in_stock":false},{"title":"2W1 Dawn","offer_id":45346161656028,"sku":"027131659075","price":246.0,"currency_code":"AED","in_stock":false},{"title":"1N1 Ivory Nude","offer_id":45346161721564,"sku":"27131934943","price":246.0,"currency_code":"AED","in_stock":false},{"title":"2W2 Rattan","offer_id":45346161819868,"sku":"27131969853","price":246.0,"currency_code":"AED","in_stock":false},{"title":"1N2 ECRU","offer_id":45348161749212,"sku":"27131392330","price":246.0,"currency_code":"AED","in_stock":false},{"title":"2C2 PALE ALMOND","offer_id":45348164075740,"sku":"27131187042","price":246.0,"currency_code":"AED","in_stock":false},{"title":"2N2 BUFF","offer_id":45348164894940,"sku":"88167178687","price":246.0,"currency_code":"AED","in_stock":false},{"title":"3N1 IVORY BEIGE","offer_id":45348166697180,"sku":"27131228387","price":246.0,"currency_code":"AED","in_stock":false},{"title":"1W1 Bone","offer_id":47089400905948,"sku":"27131392347","price":246.0,"currency_code":"AED","in_stock":false},{"title":"3N2 WHEAT","offer_id":47091657375964,"sku":"27131392392","price":246.0,"currency_code":"AED","in_stock":false},{"title":"2C0 Cool Vanilla","offer_id":47379727024348,"sku":"27131508861","price":246.0,"currency_code":"AED","in_stock":true},{"title":"3N2 Wheat","offer_id":47379727057116,"sku":"027131392392","price":246.0,"currency_code":"AED","in_stock":false},{"title":"2C3 Fresco","offer_id":47379727089884,"sku":"27131187035","price":246.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/8085\/6284\/files\/EsteeLauderDoubleWearStay-in-PlaceMakeup_2C3FrescoFoundation30ml_grande_5953e328-53f5-4fc9-8fcf-442d93adfefa.webp?v=1746272862","url":"https:\/\/www.roverisland.com\/products\/estee-lauder-double-wear-spf10","provider":"Rover Island","version":"1.0","type":"link"}